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Every inbox in the country now reads like it was written by the same enthusiastic robot. Here's the practical filter we use at Rave to find the human proof inside a client's business — and the seven details that make a journalist stop, read, and reply.
If every interview, quote and crisis response runs through one person, you do not have a media strategy — you have a bottleneck. Here is how UK SMEs can identify two or three credible voices, train them properly and say yes to opportunities faster.
A shortlisting is a hook, not a headline. This is the practical playbook for squeezing media coverage, case-study content and sales collateral out of UK business awards — without posting another grainy photo of a trophy and the word 'humbled'.
Chasing national coverage is the most reliable way for a UK SME to waste a PR budget. The regional titles and trade magazines are where the realistic wins live — if you understand how a stretched newsroom desk works. A practical guide to pitching, plus five ways to slice one story for five different patch titles.